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> Apollo Hospitals: Differentiation through Hospitality

商品編號: IMB425
出版日期: 2013/06/01
作者姓名:
Kulkarni, Suhruta;Makhija, Kripa;Dinesh Kumar, Unnikrishnan
商品類別: Operations management
商品規格: 20p

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商品敘述:

Dr. Ananth Rao, who heads the Quality Department at Apollo Hospitals, Bangalore, had undertaken initiatives to measure and benchmark the hospitality services at the hospital. In-patients spend around 80% of their time under the care of the staff from different departments such as nursing, housekeeping, food & beverages, operations, and so on. The Quality team at Apollo Bangalore received 1,434 complaints from the 1,38,600 in-patients treated between March 2011 and December 2012. The feedback was generally open-ended, in the form of patients'' comments, opinions, or suggestions. Of the 1,434 complaints received, the housekeeping department received the maximum number of complaints, while the dietary service had the least number. Some of the complaints were genuine concerns, while some were related to minor discomfort. Some of the complaints were very specific, while some were generic. All of these were analyzed, which would enable the hospital to work towards reducing the overall number of complaints. Text analytics was used to analyze the open-ended complaints. In order to gain deeper insights, ""Defect-Defective"" techniques were used to identify the processes that caused the defects. The processes were re-engineered to eliminate all the defects and a pilot study was done using the ""Define Measure Analyse Improve and Control"" (DMAIC) cycle. Dr. Rao and his team have developed benchmarks for several common complaints with three levels of service by adopting the Kano model. Critical to Quality (CTQ) metrics have been defined and Sigma levels were calculated for each CTQ. Dr Rao is pondering on what is a good Sigma score target to set given the importance of hospitality in Apollo Hospitals.


涵蓋領域:

Lean manufacturing;Service quality;Value stream mapping;Six sigma


相關資料:

Case Teaching Note, (IMB426), 15p, by Suhruta Kulkarni, Kripa Makhija, Unnikrishnan Dinesh Kumar